Ads for humanity
This one, for example, will strike a chord with anyone who has ever felt excluded for being different. Different in what way? That's not the point. Different in whatever way:
Unless it's an ultra-conservative small town, people wouldn't actually react so negatively toward somebody who merely dressed a bit unusually, so it's clear enough that the girl's Goth tastes are a stand-in for many of the other variations in human nature that provoke bigoted responses.
This one is all the more surprising coming from a country where homosexuality is still against the law:
I'm not very up-to-speed on public opinion in India, but it would be interesting to know what people there thought of this.
And this one, from the US, has already become somewhat notorious due to the wingnut backlash against it. Just imagine how screwed-up you have to be to find this offensive:
It's encouraging that the like/dislike ratio on this one is 14,920 to 943. The haters are noisy but they're already a minority.
This represents the future of advertising, if you think about it. As most ads on the internet get more intrusive and annoying, people are getting more determined to avoid them. The only way for advertisers to succeed is to create ads that people actually want to see.