22 December 2015

Ads for humanity

While most ads on the internet amount to nothing more than aggravating clutter, ad makers sometimes manage to create something that actually serves a humane end beyond just selling something.  Perhaps they've realized that this helps the advertiser's image in the viewer's mind; inspiring people makes a much better impression than annoying them does.

This one, for example, will strike a chord with anyone who has ever felt excluded for being different.  Different in what way?  That's not the point.  Different in whatever way:

Unless it's an ultra-conservative small town, people wouldn't actually react so negatively toward somebody who merely dressed a bit unusually, so it's clear enough that the girl's Goth tastes are a stand-in for many of the other variations in human nature that provoke bigoted responses.

This one is all the more surprising coming from a country where homosexuality is still against the law:

I'm not very up-to-speed on public opinion in India, but it would be interesting to know what people there thought of this.

And this one, from the US, has already become somewhat notorious due to the wingnut backlash against it.  Just imagine how screwed-up you have to be to find this offensive:

It's encouraging that the like/dislike ratio on this one is 14,920 to 943.  The haters are noisy but they're already a minority.

This represents the future of advertising, if you think about it.  As most ads on the internet get more intrusive and annoying, people are getting more determined to avoid them.  The only way for advertisers to succeed is to create ads that people actually want to see.

4 Comments:

Blogger Shaw Kenawe said...

I've watched the Wells Fargo ad many times and wouldn't mind watching it many times more. It is gratifying to know that an overwhelming majority of Americans like it, and that the haters are in a distinct minority.

Marco Rubio has stated unequivocally that he would overturn marriage equality because of his nonsensical explanation that U.S. law shouldn't be allowed to redefine marriage. That is astoundingly idiotic, since marriage equality is based on equal protection under the law, which, apparently, Rubio is against. But it's pretty evident who Rubio is appealing to when he utters such rot.

Best wishes to you for this holiday season and a healthy, happy new year.

And Festivus for the rest of us.

23 December, 2015 05:50  
Blogger Infidel753 said...

That's another value that ads like this have -- they're indicators of what's becoming acceptable in mainstream culture. If something were still truly viewed as unacceptable, companies wouldn't make ads accepting it, since that would be bad for business.

Rubio is not only wrong but out of step.

Happy holidays!

24 December, 2015 05:49  
Blogger Ranch Chimp said...

There is an awful lot of advertising on the internet, so I assume it worx for folks as far as making sales or whatever, I really dont pay much atencion to them or use them to shop or whatever, I toss out so much as far as email ad's or the mail in my box at home or the post office, etc I know you dont watch tv these dayz you said ... but you wouldnt believe what that has even become ... I sware guy ... there is like damn near a half hour of ad's/ commercials to every hour of programming it's so heavy, even watching mainstream news in primetime, you get a news clip, then a cliff- hanger type deal to continue after another pharma commercial or a retirement investment commercial, sports, shows, etc ... the same ... today when checking out a football game ... they may announce some of the goals as a "Bank of America" or "Quicken Loans" touchdown or field goal etc ... I mean ... it's like you get no break man ... it's like "f'd up", heh, heh, heh, heh, heh {:-) Back in the 1970's on the tele for a show, you got about 5 to 7 minutes of commercials per 1 hour of programming!

Whoever you are, wherever you go, there is alwayz going to be folks to criticize something about you or compliment something about you, I got my share of criticism over something I may have worn or something else at one time or another, I know it's hard on some folks more than others, but it's just how folks are. If folks dont like the way you look or your lifestyle ... oh well ... are they paying your bills? ... "f**k em".

24 December, 2015 06:16  
Blogger Infidel753 said...

Ranch: Yep -- the world's full of people who disapprove of things. No use worrying about it unless they can actually harm you.

I haven't watched TV for almost 20 years -- I just got out of the habit. But I do hear the ad-clog has gotten as bad as some parts of the internet.

24 December, 2015 08:36  

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